Propelled by People Our Stories

Tom Burke

Senior Director, Consumer Sales | Silversea

Photo by Steve McCurry

When it comes to achieving business goals or recruiting new talent for Silversea’s consumer sales team, Tom Burke believes in the value of putting people first.  

“As a salesperson, no one has to tell you if you’re doing a good job because the numbers speak for themselves, but I like to showcase our team, what we do, the passion we have and how hard we work,” he said. 

As Silversea’s Senior Director of Consumer Sales, he and his team are responsible for all business-to-consumer sales. He leads with a mentor’s mindset and always strives to help members of his team achieve personal goals as well as professional ones. 

“When I get older and look back on my career, I’m probably not going to remember a decimal point on the amount of revenue I produced, but I will reminisce on all the careers I was able to affect in some way,” he said. 

Looking back at 20 years in the cruise industry, Tom notes the importance of building relationships.  

“You never know where life will take you, so you should enjoy every person and every moment,” he said. “Never look at a meeting or conversation as unproductive.