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Cecilia Sanguinetti
AVP, Global Consumer and Trade Marketing | Silversea
Cecilia Sanguinetti is the AVP of Global Consumer and Trade Marketing at Silversea, with over 20 years of experience in consumer marketing, including 15 years with cruise lines in Miami. She previously worked with Silversea as a consultant for two years before joining the company full-time. Born and raised in Argentina, Cecilia moved to the states after graduating from college to pursue a career in marketing.
Cecilia described her role at Silversea, which includes overseeing consumer marketing, including CRM, and loyalty programs, as well global trade communications with travel partners. “We’re excited to use technology to personalize communications to consumers, so if consumers like specific products, we can send them personalized communications,” she shared.
“Silversea has experienced a lot of growth in the last few years which makes working here super exciting,” Cecilia said. “We launched five ships in the last four years, including Silver Ray which launched in Portugal. I had the privilege of attending the inaugural, which was fantastic.” On top of ship launches, Silversea has announced the development of the southernmost hotel in Puerto Williams, Chile to create a frictionless journey to Antarctica for Silversea guests.
For Cecilia, working with a smart and diverse team from around the globe is the best part of her job. “I have team members here in Miami, in Monaco and London, but we also work with cross-functional teams in Asia, in Australia – all over the world,” she said, “and that’s what makes this job really exciting and so cool.”
Cecilia’s advice to those looking to pursue a career with Royal Caribbean Group: “Live your dream. Have a dream, have a vision and work really hard to get that dream, and don’t let anything dissuade you from living that dream.” Having come from Argentina, she found that there were opportunities everywhere for her to pursue the job she wanted.